For Trades Business owners at $2M-$25M hoping to sell
Value & sell your business for what it's actually worth... without paying $25-75K for an advisor.
You've spent decades building something real. You and your family deserve to know what it's worth and sell for the right price.
Anvil Score reads your operating data and delivers a 0-100 valuation score, a confidential comp set against businesses that have already sold, and a cadence of ranked list of moves that grow your number, built from the same attributes a private-equity / larger business buyer underwrites on. We don't work for private equity or the buyers... we work for you.
200+ PE-backed platforms and countless corporations are actively acquiring HVAC, plumbing, landscape, electrical, tree service, and roofing shops right now.
"The team at Anvil Score walked me through my options and value. If you're prepping for a sale, I would highly recommend signing up"
You built a valuable business. Do you know what it's actually worth?
Private-equity & corporate buyers arrive with a complete model of your business. Most owners don't have their own.
The buyer has the information. You don't.
Multiples range from 2-4× EBITDA for an unprepared founder-owned business to 7-8× or more for a professionalized one. The gap is about information asymmetry.
You're being approached with no leverage.
200+ PE-backed platforms and corporations are actively acquiring trades businesses right now. When a buyer calls, you're negotiating blind, without a real enterprise-value range, a comp set, or visibility into what's driving your multiple.
The traditional alternative costs $25K–$75K, once.
An M&A advisor or quality-of-earnings consultant charges $25,000-$75,000 for a one-time engagement, paid only once you're at the table, and silent the day after.
The Process
How Anvil Works
Connect your data once. Get continuous intelligence at your selected cadence (monthly, quarterly, semi-annually) for years before any buyer ever calls.
Connect Your Operating Data
Anvil is platform-independent. Connect ServiceTitan, Housecall Pro, Jobber, FieldEdge, or export from QuickBooks. No custom integrations, no IT department required.
Get Your Anvil Score
Anvil reads your data and produces a 0–100 score built from the same attributes a private-equity or corporate buyer underwrites on, weighted by how much each one moves the multiple.
See Where You Stand Against the Comp Set
A confidential, anonymized benchmark shows how your business measures up against comparable trades companies, including acquired ones and the multiples they commanded.
Execute Your Edge
At your selected cadence, Anvil delivers a ranked list of specific, dollar-quantified moves computed from your own data, each one translated into the enterprise value it unlocks, with the call list, script, or campaign attached.
The Deliverables
Three Things, Refreshed as You Progress
Not a one-time report. Continuous intelligence that compounds over time.
Your Real Enterprise-Value Range
The score, the normalized EBITDA, and the live enterprise-value range a buyer would actually pay, broken down across the attributes that set the price. It's not a guess, it's the number a buyer would underwrite.
The Buy-Side Benchmark
A confidential, anonymized benchmark showing how your business measures up against comparable trades companies, including acquired ones and the multiples they commanded. The same data the buy-side uses.
An Ongoing Path to a Higher Number
A ranked list of moves computed from your own data, each one translated into the enterprise value it unlocks, with the call list, script, or campaign attached. Valuable whether you sell in two years, twenty, or never.
Why Anvil
Built for the Owner. Not the Buyer.
Anvil works for you only. We never represent buyers, take no cut of any transaction, and never sell or share your data. That independence is the brand and the product.
Mike James, Crane Operator of 30+ Years
We are business owners... not private equity
Ourselves and our families have been in this space for decades. We know what it takes to build something of value and exit for the right price because we've done it.
Built on PE underwriting logic
The score is built from the same attributes a private-equity or corporate buyer underwrites on, weighted by how much each one actually moves the multiple. Not a generic business health score.
Works with what you already use
ServiceTitan, Housecall Pro, Jobber, FieldEdge, or plain QuickBooks. Anvil is platform-independent and reads a standard data export, no new software for your crew, no IT project.
You and your family deserve the right price
You've spent decades building something real. When it's time to sell, you shouldn't leave money on the table because a buyer had better information than you did.
90-Day Double Guarantee
Unconditional refund within 90 days. Plus a performance guarantee: if Anvil does not surface $250K+ of enterprise-value upside and a 10+ point score lift, we refund the year and cover your M&A advisor's first invoice up to $2,000.
Pricing
Founding Member Pricing
First 100 customers lock in founding-member pricing for life. Sign up TODAY for a live coaching call with our team of EXITED founders on how to use our software and sell your business.
Common Questions
Answers before you join Anvil
About the Score
Data & Integrations
Pricing & Commitment
Process & Use Cases
Get Your Score
Whether you own the business or advise it, Anvil Score gives you the number that drives the deal.
Know What Your Business Is Worth
Trades owners generating $2M–$25M in revenue. Get your Anvil Score and start closing the multiple gap.
Bring Valuation Intelligence to Your Clients
Accountants supporting trades owners. Differentiate your service and give your clients a data-backed number before the deal table.